Twitter video is one of the option in this platform that has received more attention from most of the people. There are many people who watch Twitter videos in their mobile and also upload it. The video in Twitter is expected to receive more number of engagements when compared to other option in this platform. In case you are new to Twitter and want to use the Twitter video option to get more engagement, there are few simple things that can be done. Here are few things that must be done without fail to promote your Twitter video in a perfect way. These steps can be helpful for the brands who want to promote their product using the Twitter video.

1. Promoting- It is important to promote your video to make it spread easily. To do this you can place an ad to make more people to see the video. This can also help in showing it like the promoted tweet that will be helpful in producing more views as well as engagements.

2. Optimizing video for Mobile- According to a report, more than 90 percent of Twitter videos have been watched in mobiles. This is one of the most important thing to be considered while using your video in Twitter.

3. Forgetting videos- Most of the people will normally view the content of your video and not the voice available in it. So make sure to create a video that is purely based on its content than trying to explain it with words. Try to include captions along with animated clips that can easily communicate your video.

4. Short video- There is no restrictions for the length of your video in Twitter, but never try to use a video that is too long. Make sure that your video is short and it must also attract the viewers from the beginning.

5. Mention your goal- There are different goals for every brand, so they must make sure that the video is able to tell the viewers about their aim. If your goal is t promote a website, try to include it in the video and try to write a tweet copy which must display along with your video.

6. Entertaining video- Don’t upload the video for the sake of just viewing and try to create an emotional impact with it, so people who are watching it will forget that it is an ad. Try to include the things that are known by the people in your video.

7. Scheduling video- The time taken to upload a video can be more and most of them will not have so much patience. But it is possible to schedule your videos while it gets uploaded without wasting your time.

8. Follow and Lead- Try to follow the users who upload the video and also make other who watch your video to follow you. By doing this you will be able to get more engagements that can easily lead to more followers.